“So we started to scope this space a bit and started to identify that our consumer goods packaging is probably the number one engagement platform for consumers with our brands. Step One: Understanding the value of Connected PackagingĬonnected packaging is still a relatively new concept, and as Sarah pointed out, up until a couple of years ago “businesses were yet to be convinced as to what it would mean for a consumer goods company.” However after a few brave souls went out to do some experimenting the results started rolling in, and to everyone’s surprise it seemed “ consumers would actually engage with packaging in a digital way,” and this piqued Unliever’s interest. If you’d like to hear the full session and find out more about Zapvision and our partnership with Unilever it’s available to watch here. We have taken some of the incredible insights they had to offer and created a step by step plan for getting started with a connected pack.

With these two minds in the AR Pioneers hotseat we found the opportunity to learn more about setting up a successful connected packaging strategy that was too hard to pass up. Mark works helping to set up and deploy connected packaging across all the business groups around the world for Unilever. Sarah is responsible for looking after all things digital for the home care division of Unilever, everything from websites to digitizing packaging. As part of our AR Pioneers line up we were joined by our AR partners at Unilever, Sarah Masters (Digital Transformation Director) and Mark Hewitt (Brand and Digital Transformation) to talk about not only our latest initiative, Zapvision but also their connected packaging journey.

Taking by Sarah Masters